Privacy policy

Last updated: May 23, 2025

This Privacy Policy describes how Rennie & Co (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.rennieco.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). In compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, we are committed to protecting and respecting your privacy. This policy explains how we collect, store, and use your personal data in accordance with these laws. For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include, but is not limited to, the following:

  • Contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, security questions and other information used for account security purposes.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
  • Payment Information: Your full payment details, including credit card information or bank details, are processed securely by our payment providers and are never stored on our systems.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • Social Media Platforms: If you interact with us through social media or use social login features, we may collect certain information from your social media profile, in accordance with the platform’s privacy policy.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information in accordance with Shopify’s own Privacy Policy and Consumer Privacy Policy 

 

  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. We will only send marketing communications if you have explicitly consented to receive such communications. You have the option to withdraw your consent at any time. Please note that consent for marketing communications is separate from consent for non-essential cookies, such as those used for tracking and analytics purposes. If you have consented to non-essential cookies, we may use them for advertising and analytics. Further details on how we use cookies, and how you can manage or withdraw your consent, are provided in the cookie section below. If you are a resident of the UK or EEA, the legal basis for these data processing activities is consent (Article 6(1)(a) GDPR), or legitimate interest (Article 6(1)(f) GDPR) if you are an existing customer and the communication relates to similar products or services.
  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. For UK and EEA residents, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
  • Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR for UK and EEA residents.

Cookies

Like many websites, we use essential and non-essential Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

For non-essential cookies, such as those used for marketing or analytics, we will obtain your explicit consent before placing them on your device. You can manage your preferences and consent at any time through our cookie management tool, accessible via the footer of our website, or your browser settings.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping). We ensure that all third-party service providers are GDPR-compliant and take appropriate measures to safeguard your personal information.
  • With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. We will only send marketing communications to you with your consent, and you can opt-out of such communications at any time.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

·         In connection with a business transaction such as a merger or insolvency, to comply with any applicable legal obligations (including to respond to court orders, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others. In the event of a business transaction such as a merger, acquisition, or sale, we will notify you of any changes to how your personal data is processed.

We disclose the following categories of personal information and sensitive personal information about users for the purposes outlined in 'How We Collect and Use Your Personal Information' and 'How We Disclose Personal Information': This may include sharing your information with vendors, business partners, and affiliates. If you would like more detailed information regarding the types of recipients of your personal data or how your information is shared, please contact us using the contact details provided below. We will respond to your request in accordance with applicable data protection laws.

Category

Categories of Recipients
  • Identifiers such as basic contact details and certain order and account information
  • Commercial information such as order information, shopping information and customer support information
  • Internet or other similar network activity, such as Usage Data
  • Geolocation data such as locations determined by an IP address or other technical measures
  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers)
  • Business and marketing partners
  • Affiliates

We do not use or disclose sensitive personal information without your explicit consent, unless there is a lawful basis for doing so, such as compliance with a legal obligation, performance of a contract, legitimate interests, or protection of vital interests.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, and is subject to the privacy policies and terms of service of those third parties. We have no control over how such platforms use or share your information. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. By agreeing to our Terms of Service, you confirm that you are at least 18 years old, or the age of majority in your country or region, and that you have consented to any minor dependants using this site. If we become aware that we have collected personal information from a child without valid consent, we will take steps to delete that information as soon as possible.


As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under the age of majority in their respective jurisdictions, and we are committed to complying with applicable laws regarding the collection and use of children’s personal data.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us. We regularly review our security practices to ensure your data is protected. If you'd like to know more about our security practices, please contact us directly.

How long we retain your personal information depends on various factors, including the lawful bases for processing under applicable data protection laws, such as the GDPR. We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and in accordance with the relevant legal bases for processing under the GDPR. After this period, we will securely delete or anonymise your personal information, unless a longer retention period is required or permitted by law.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails after you have opted in to receive them. You can opt out of receiving these promotional emails at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those regarding your account, orders you have made, or legal obligations.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under UK GDPR and applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. In the UK, you can lodge a complaint with the Information Commissioner’s Office (ICO), the UK's supervisory authority for data protection.

International Data Transfer

Please note that we may transfer, store, and process your personal information outside the UK. Your personal information may also be processed by staff, third-party service providers, and partners located in other countries. If we transfer your personal information outside the UK, we will take steps to ensure that your data is protected in accordance with applicable data protection laws, including using trusted service providers and appropriate safeguards to protect your information.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

·         By phone: 02074054585

·         By email: diamonds@rennieco.com

·         By post: Rennie & Co, 105 Hatton Garden, London, EC1N 8LY, UK

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.